High Tide Expansion
Scenario: MTI surges to +1.8 as Fed expands balance sheet. Company has $500k monthly marketing budget.
WhenBRRR Recommendation:
• Increase display advertising by 50%
• Scale paid social by 40%
• Launch new video campaigns (+35%)
• Maintain efficiency channels at baseline
High Tide
Aggressive
Low Tide Defense
Scenario: MTI drops to -0.8 during market contraction. Need to preserve cash while maintaining pipeline.
WhenBRRR Recommendation:
• Reduce display by 30%
• Cut video spending by 25%
• Increase paid search focus (+10%)
• Boost email marketing efficiency
Low Tide
Conservative
HubSpot Integration
Scenario: Marketing team uses HubSpot for campaign management. Want automated budget sync.
WhenBRRR Solution:
• Connect HubSpot account
• Sync allocations to campaigns
• Track ROI by channel
• Automated monthly adjustments
Integration
HubSpot
Seasonal Adjustment
Scenario: Q4 holiday season with retail company. MTI neutral but seasonality strong.
WhenBRRR Recommendation:
• SNI adjusts for Q4 surge
• Increase social by 25%
• Scale display for holiday shoppers
• Maintain search baseline
Seasonality
Retail
AI-Powered Insights
Scenario: CFO needs C-suite presentation explaining budget changes.
WhenBRRR Solution:
• Generate AI insights report
• Professional market analysis
• Strategic recommendations
• Export to PDF for boardroom
AI
Executive
Multi-Channel Optimization
Scenario: SaaS company balancing 8 channels with $250k budget. Need data-driven allocation.
WhenBRRR Recommendation:
• Paid search: $45k (18%)
• Paid social: $40k (16%)
• SEO: $35k (14%)
• Email: $30k (12%)
• Display, video, content, events optimized
SaaS
Balanced