Budget Allocation Calculator
Market-Driven Budget Optimization
Ready • Using demo values
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Market Signals
Market liquidity indicator (-inf to +inf)
Marketing performance score
Week-over-week SNI change rate
Forecast (12-Week Horizon)
Budget Context
Allocation Total: 100.0%
Alpha: Conservative (15%), Balanced (25%), Aggressive (35%)
Adjusts channel weighting based on industry benchmarks
Channel Budgets
30.0%
25.0%
15.0%
10.0%
5.0%
8.0%
5.0%
2.0%